Tupperware / TupperClub
2011
Art Direction, Design, Illustration
Custom event creative for an exclusive pop-up supper club at the Setai Penthouse in NYC. The event promoted Tupperware's newest line of upscale cooking products.
The dinner was prepared by James Beard Award-Winner, Chef Michael White. Attendees included John Legend, Deborah Cox, Caroline Rhea, Ashanti, and NFL star Dhani Jones.
"Tuesday at the penthouse of the Setai Fifth Avenue, there were no silly games, no Swedish meatballs and no packets of money-saving recipes. In place was an impromptu performance by R&B singer Deborah Cox with John Legend on piano, a four-course meal by chef Michael White and a booklet with instructions on how to make veal with pancetta cream sauce."
-"A Tupperware Party, but Hold the Meatballs" The Wall Street Journal
The dinner was prepared by James Beard Award-Winner, Chef Michael White. Attendees included John Legend, Deborah Cox, Caroline Rhea, Ashanti, and NFL star Dhani Jones.
"Tuesday at the penthouse of the Setai Fifth Avenue, there were no silly games, no Swedish meatballs and no packets of money-saving recipes. In place was an impromptu performance by R&B singer Deborah Cox with John Legend on piano, a four-course meal by chef Michael White and a booklet with instructions on how to make veal with pancetta cream sauce."
-"A Tupperware Party, but Hold the Meatballs" The Wall Street Journal
- The TupperClub
Custom design for an exclusive pop-up Tupperware Restaurant Club. - "Tuesday at the penthouse of the Setai Fifth Avenue, there were no silly games, no Swedish meatballs and no packets of money-saving recipes. In place was an impromptu performance by R&B singer Deborah Cox with John Legend on piano, a four-course meal by chef Michael White and a booklet with instructions on how to make veal with pancetta cream sauce."-"A Tupperware Party, but Hold the Meatballs" The Wall Street Journal
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Bags available for purchase. All proceeds go to Hope for Hoog, an organization to raise money for Tyler Hoog.
17-year-old Tyler Hoog, a seriously inspirational and brave young man, is recovering from a very serious injury. We are selling them for as much money as you are willing to part with.Art Direction, Graphic Design2012 -
Received the 2012 AIGA Justified Award.
Designed a contemporary 32-page booklet for NO LABELS’ 12 Steps to “Make Congress Work.” This booklet’s design is unexpected and non-traditional.
Make Congress Work is No Labels’ first grassroots campaign to effect real change in our government at a time when our nation faces immense challenges. No Labels believes the biggest problem with Congress is the outdated rules; the 12 proposals are simple and straightforward to promote constructive discussion in Congress. They can be adopted when Congress convenes in January 2013.
This booklet was highlighted in a 6-minute segment on MSNBC’s Morning Joe.Design2012 -
Developed title and cover design for first time author Marcella Rosen’s book, Tiny Dynamo. The book shines a light on how Israel, one of the world’s smallest countries, is also one of the most innovative. The large typography on the cover was intended to illustrate the strong impact Israel’s inventions have had on the modern world.Art Direction, Graphic Design2012 -
InfographicDesign2011 -
Art directed and designed custom car wraps in collaboration with five top fashion bloggers; designs were presented and voted on by Facebook fans and winning design was produced on a smart car; ROI for smart client was strong and resulted in significant increase of social media followers for brand.Art Direction, Graphic Design2012 -
Created a 28-page booklet for No Labels plan to Make the Presidency Work!
Art Directed project and collaborated with the lovely Olimpia Zagnoli for the illustrations.
Featured on MSNBC's Morning Joe.Art Direction2012 -
Branding for a well-known fashion designer in downtown NYC. JDC creates custom, classic and elegant dress designs. The logo was achieved by hand-drawing a custom “J” with needle and thread.Design2011 -
Branding & logo identity for a new laundry service.Art Direction2012 -
Branding & Logo DesignArt Direction, Graphic Design2012 -
Logo & hand lettering design for family-owned Westport, Connecticut staple, The Liquor Locker.Art Direction2012 -
Engagement Party InvitationsDigital Art2012 -
No Labels Congressional Scorecard - handed out & completed by every member of the US Congress.Art Direction, Graphic Design2012 -
Responsible for all event creative for PONGTOPIA!, a 3-day table-tennis tournament that takes place in NYC's World Financial Center.Design2011 -
Today's homeless could be your next-door neighbor, who is out of a job, and without a home.
For my multi-media thesis at University of Michigan, I reached out to Camp Take Notice, a homeless tent community in Ann Arbor. Through photo documentation and recording of the camp's bi-weekly meetings, I learned about the newly homeless inside the tents, especially Joseph Gill. Joe owned his own business for 20 years, but business fell through and he became bankrupt as a result of the recession.
Over the course of six months, I conducted twelve hour-long interview sessions with Joe, where I asked him about his struggles. These interviews became the basis for my audio piece, "Doorknobs."
Joe collaborated with me on another aspect of my project. I gave him a disposable camera and asked that he photograph his current living situation. I edited the photos and incorporated his handwritten captions onto the images. Because the photos have a natural narrative, I created a book, pairing the images with Joe's quotes from the interviews.
My goal is to create awareness of this major issue by sharing one individual's story.Design, Digital Photography, Sound Design2011 -
A personalized wedding gift using stencil typography. The type is especially meaningful, as this is the address of the couple's first home together.
3 feet x 4 feetPainting, Typography2011 -
For an exclusive luncheon to launch Tupperware’s SmartSteamer, hard-copy invites were hand delivered. The invitations are elegant and modern with a touch of nostalgia. The black & white photographs are from the first Tupperware parties in the 1950s.
Invites were packaged in the Tupperware FreezerMate to show off the product.Art Direction, Design, Typography2011 -
T-shirt design.Art Direction2011 -
Designed and directed the album cover design for the NO LABELS ANTHEM. The single, performed by Deborah Cox and composed by Akon, is available on iTunes.
The album artwork is made up of an iconic symbol of our country – paired with contemporary typography. The abstracted American flag was created using acrylic paints.Design2012 -
Responsible for rebranding the downtown NYC Greenmarket.
The greenmarket and produce copy is all hand-drawn.Design, Typography, Digital Art2011 -
Rebranding the World Financial Center Hudson Dining kiosks.Art Direction, Design, Typography2011